Another type of search engine promotion is the use of paid advertising on
search engines that provide this service. The government entity could choose to utilize this service against a certain fee as this would allow your website to directly show in the top of the list based on the specific keywords that you have chosen and that the user has requested in his search.
This makes use of the
Pay per click (PPC) is an online advertising model used on websites, where you pay the website that you have purchased the service from only when your ad is clicked. With
search engines, you typically bid on keyword phrases relevant to your target audience.
Among
pay per click providers are, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter.
- Paid advertising may be considered by the government agency, when needed.