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25 February 2021
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Office of the Minister of State for Administrative Reform (OMSAR)
Website Standards and Guidelines
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Policy
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Negative Audience Impact
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Review of The Policy
Negative Audience Impact
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In some particular cases, implementing the Web Standards and Guidelines might trigger a risk of audience alienation or reduced message impact. This could be the case if for instance:
A government entity has just revamped its website and launched it within a full-fledged campaign including offline activities, above-the-line and below-the-line.
A social marketing campaign targeting the Youth sector and imposing visuals which are not compliant with some of the guidelines specified in the policy.
Download all Templates & Components
Download all Design Layouts
Download The Design Manual
Download The Compliance Matrix
How To Use The Toolkit
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Last updated on: 12/07/2011 - 11:58 AM
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